The vast majority of new bloggers give up within a couple of months, and it’s only going to get worse.
With no readers, no social proof, and virtually not enough content to incentivize first-time visitors to subscribe to their blogs, beginners often feel a strange disconnect between their excitement for the medium and the reality of the game they’re playing.
And it is this excitement that often drives them to set unrealistic expectations, and then disguise them as “strategy” or “goals.”
So, how many readers should you expect to gain during your first months as a blogger? How do you set realistic goals? How do you measure success, especially if you’re just starting out?
And, most importantly, how do you grow your audience when starting from 0?
How to Be a Boss at Blogging When You Have 0 Followers
Let me ask you a question: how do you define success as a blogger? Who told you that you have to have a certain number of followers or that you have to earn a living out of it in order to call yourself successful?
What if there was a new consensus regarding success as a blogger: you must punch the damn keys and do your very best to produce great work, even if you have 0 followers. Especially if you have 0.
If you have 50, you’re already a blogging god.
Gary Vee talks a lot about Macro and Micro levels. He’s stated that he did a lot of interviews that got 50-60 views long before being on CNN and becoming a big social media star.
And I believe this is the kind of attitude most bloggers simply lack.
In other words, some people get excited to write their best content even when no one is reading them, while others are secretly waiting for some day when they’ll be Internet famous to write their best ideas into existence.
That’s about it.
If you have the right mindset, if you are self-confident, self-reliant, fueled from within, clear in your intentions and purpose, free from outcome, social pressure, or setbacks, then you will turn those 20-30 followers into thousands, even more, in no time.
That’s why the advice is to write for your ideal reader. A target audience often becomes a faceless, nameless crowd of strangers who are supposed to offer you a chance at your fifteen minutes of fame. An ideal reader, on the other hand, is the person who has the most to gain from your content.
When I first started blogging in April 2012, I was unstoppable. I’d blog every single day, even though I got 2-3 likes per post, some twenty-odd views a day.
It didn’t matter.
I knew success was just a matter of time.
But the thing is that the more followers I got, the more I lost track of the importance of just one reader.
My words became diluted somehow. I lost a great deal of clarity.
What do a hundred thousand people want to read? What do they care about? They come from some 200 countries, they speak vastly different languages, have different customs…