The Blog Evaluation Diagram: Use This Tool to Audit Your Blog
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6 min read
If you’d want to drive/walk/ to a destination right now, you’d probably use a navigation app on…
15 Copywriting Formulas to Help You Write Blockbuster Articles
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17 min read
Blogging is a bit of everything. A bit of writing, a bit of marketing, and quite a bit of copywriting.…
The GROW Model
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3 min read
Developed by Sir John Whitmore in the 1980s, the GROW model has been essential to countless business coaches around the…
Designing a Book
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33 min read
In writing, form serves function. And books, which are a form of technology (albeit one we take for granted because…
How Much Does it Cost to Self-Publish a Book?
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6 min read
How much are you willing to pay?
Okay, all jokes aside, “how much” depends on a lot of factors such…
The Sprezzatura Technique
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6 min read
Great content is often fascinating because it seems effortless. It appears to be the collective effect of inspiration, genius, and…
How to Increase Your Email Open Rates
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16 min read
It’s quite common for marketers to meticulously labor for hours, days, and even weeks in order to write an…
The Basics of Making Money Blogging
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22 min read
Let’s talk about the dreaded M-word, the one that makes most aspiring bloggers feel at least a bit sleazy.…
Understanding Book Publishing Channels
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16 min read
The publishing landscape has changed a lot over the past decade or so, which might confuse a lot of aspiring…
The Art of Writing Blockbuster Articles
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43 min read
There's a phrase that's repeated quite often in the blogging world:
"Content is king."
It's hardly an exaggeration to say…
The Ultimate SEO Checklist
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17 min read
Not so long ago I thought search engine optimization to be the craft of marketing gurus and tech ninjas, but…