Branding Your Blog: The Why, the What, and the How

Jan 3, 2022 8 min read
Branding Your Blog: The Why, the What, and the How

Take a moment to think about what makes you… YOU.

Is it your personality?

Is it the story you tell others about how you are?

Is it the mission you have in life? Or your vision of the future?

What about the way you treat others? Or your opinions, values, and beliefs?

Chances are you’ve answered “yes” to all of these questions. And you’re right. All of those factors form your identity.

From the words you choose to speak to the way you dress, to the story you tell yourself in the mirror, all of them are part of your identity.

Now consider this:

While it makes a lot of sense for each of us to have our own identity, at the same time, each blog should have its own identity, too.

Another word for identity in relation to a blog is brand.

In other words, your blog’s brand is the identity that people recognize based on an emotional and psychological connection as well as factual information. And your blog’s brand is one of the most important (yet, sadly, underrated) factors that influence your blog’s success.

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