Choosing the Perfect Name and Domain for Your Blog

Apr 13, 2022 23 min read
Choosing the Perfect Name and Domain for Your Blog

It’s estimated that there are almost half a billion blogs out there. It stands to reason therefore that it’ll take some effort to truly stand out from the crowd. Especially if you hope to share content that people will actually want to read.

Part of your branding strategy and making yourself memorable to readers is in choosing a lasting blog name that you can use for the foreseeable future.

This is the part that stumps a lot of new bloggers. How do you think of a blog name that represents your brand and can be remembered later when people search for it on Google?

When they’re first starting out, a lot of bloggers use their own name for their blogs. This is fine if your goal is to build a brand you’re never going to walk away from.

After all, why would you?

But what if you decide to sell your blog to focus on another project? You can’t. The brand is your name, and it has no value without you.

Think 5 years, 10 years into the future. Think about wanting to sell your blog.

Now, I'm not saying not to use your name. I'm saying you should consider a long term strategy and figure out what works best for you.

Your blog name is going to be the first thing people see in search results—and your name does matter. Your blog’s name (and the domain you choose) will tell people something about you and your blog, so you want to make a strong first impression.

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