From a branding perspective, your about page tells the story of your blog.
If you get your about page right, it will help you build a strong brand and position yourself as an authority within your niche.
That being said, the perfect about page is about the following aspects:
1. Trustworthiness
2. Authenticity
3. Authority
4. Competence
You can get away with just three of these aspects, depending on your niche, your style of writing, and your overall expertise within your niche.
That being said, an about page should aptly describe what your blog is about for the benefit of the reader.
- What's in it for them?
- What do they get out of your blog?
- Why should they subscribe?
Your about page is one of the most visited pages on your blog, and it is crucial that you include a call to action.
What do you want your readers to do? Subscribe? Follow you on social media? Enroll in a course? Subscribe to your newsletter? Do you have a free download to offer them?
