Email Marketing: Automations and Triggers

Apr 12, 2022 10 min read
Email Marketing: Automations and Triggers

Email automation is the ability to send 'time' or 'action' triggered emails to subscribers with relevant information.

Automation is useful for a variety of marketing purposes. Whether it’s a triggered workflow that helps nurture new leads, birthday greetings that add a personal touch, or automated blog updates that take the legwork out of staying in touch with your audience, automation is only limited by your imagination.

Email automation makes marketing more efficient, personalized, and relevant.

Through email automation, your email marketing software will automatically send campaigns to your customers and subscribers based on triggers you define.

As opposed to newsletters and one-off campaigns, that you create and send to a larger group of people in one go, customer journeys are set up once, and then sent out each time a subscriber meets your pre-defined trigger.

Imagine you run an online store and want to send new subscribers a 20% off offer to thank them, and to encourage them to make a purchase.

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