It’s quite common for marketers to meticulously labor for hours, days, and even weeks in order to write an effective email. Whether it’s the latest edition of a newsletter or a surprise announcement for a new product, crafting the perfect email is an exercise in patience and persistence.
But no matter how excellent your email may be, whether a reader engages with it or not comes down to these two simple words: open rate.
A fantastic email no one bothers to open is an effort in futility. A surprise sale customers ignore is a missed opportunity.
That's why today I'm going to share with you clear, actionable workflows to increase your open rates so that every email you send out accomplishes its goal.