A SWOT analysis is a strategic technique used by many businesses and organizations to identify strengths, weaknesses, opportunities, and threats, and develop a proper course of action.

Though primarily used during the initial stages of a business, I believe a SWOT analysis is such a simple and straightforward tool, that we can use it to assess our current situation and adjust our strategy in the short to medium term.

A couple of things to keep in mind before we get started:

  1. Strengths and weaknesses are internal. They are characteristics of your blog that either give you an advantage to other bloggers in your niche or put you at a disadvantage.
  2. Opportunities and threats are external. They are elements in the online environment, such as the growing popularity of a certain niche or the launch of a new platform or monetization opportunity.

Writing down these four elements can provide you with crucial insight and can help you develop a strategy that will take advantage of certain opportunities.

For instance, one example of an opportunity might be one of your articles gaining traction (going viral.) This allows you to capitalize on that and “sprint,” working towards a more aggressive strategy overall:

  • you increase your posting frequency
  • engage your readers more often in the comments section
  • develop a framework that allows you to create similar content to the article that is getting all the attention

I’ve been running a SWOT analysis of all my blogs once every six months (in April and December) for the past 2 years, and it has allowed me to take advantage of a number of opportunities while working towards mitigating the negative effects of my weaknesses.

Before I share with you the system I use to make a SWOT analysis, I have to tell you that this exercise requires a bit of self-awareness and the ability to honestly assess the quality of your content.

You can ask a fellow blogger to assist you in this, and ask them the same questions you are using to develop your SWOT analysis.

Now, let’s get started.

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