Going Hyperniche: A Clever Strategy for Non-Fiction Authors

Going Hyperniche: A Clever Strategy for Non-Fiction Authors

We now live in a world of constant information overload. Content creators are sharing millions and millions of articles, podcasts, social media posts, and videos every single month.

This, in turn, changes the dynamic of the books we publish. The main issue? Broad topics lack focus, direction, and are becoming less and less appealing.

The most lucrative niches are overcrowded and ultra-competitive, and writing a book that tackles a main topic has little to no chance of standing out from the crowd.

That's why today we're going to talk about going hyperniche, both as a way to add more value to a small number of people, but also as a way to ensure that our marketing efforts have a much bigger impact on our target audience.

What is a hyperniche book?

A hyperniche book adds value to a small group of people within a target demographic.

For instance, a niche book might be a book that gives e-commerce advice. Simple. Incredibly crowded space. A hyperniche book, however, would be one that gives advice on how to build a successful e-commerce store on Shopify.

Hyperniche books break down a particular topic until it can’t be broken down anymore.

Think in terms of:

  1. A particular platform that’s being used within your niche.
  2. Demographic data.
  3. Psychographic qualities. Finance advice is a broad niche. Finance advice for single moms? Hyperniche.
  4. The skill level of your audience. This one’s extremely important and vastly underated. Almost everyone in a particular niche can write for beginners, but very few can write for the experts.

In other words, a hyperniche book provides clarity by being laser-focused on the smallest segment within a particular niche.

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