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Content, Inc. describes a six-step model you can use to do your marketing long before you need it, without even having a product, or spending a lot of money, so your entrepreneurial venture will be a guaranteed success.
Content, Inc. provides an ingenious approach to business based on a profoundly simple concept: having a singular focus on audience, and building a loyal audience directly, provides the best, most nuanced understanding of what products ultimately make the most sense to sell.