explains why nobody pays attention to TV commercials and flyers anymore, and shows you how in today’s crowded market, you can cheaply start a dialogue with your ideal customer, build a relationship over time and sell to them much more effectively.
Permission Marketing is a book that talks about today’s common marketing practices: getting permission to market to your audience, for example via an email list, and then building a relationship, before eventually making a sale.
The staggering part is the year the book was published in: 1999. Once again, Seth caught the wave early, to say the least.
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