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Traction is a roadmap for startups to achieve the exponential growth necessary to survive the first few months and years by looking at 19 ways to get traction and a framework to help you pick the best one for your startup.
Traction is what makes sure that your car’s horsepower actually translates to the asphalt and pushes your car forward. Without it, all you create is smoke, admittedly cool drifts and rubber marks on the road.
For a startup, the situation isn’t much different. You can spend a lot of time on product development, getting investors, and hiring great people, but in the end, how much traction your work gets in the marketplace is what determines your survival.
