Principles: Social Proof

Apr 2, 2022 6 min read
Principles: Social Proof

Imagine the following experiment. A classroom full of people doing math exercises. A simple equation written on the board — for example, 2+4= —.

Everyone is asked to write down their answer on a piece of paper. All but one person are actually actors and in on the experiment. The subject of this experiment writes down the correct answer, 6, but everyone else writes down a wrong answer, 24.

When the teacher asks the students to raise their hand if they got the answer 24, upon seeing that everyone else wrote that down, the subject of the experiment also raises his hand, even though he wrote something else down and had the correct answer.

This is peer pressure, an important element of social proof, a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.

Social proof is also one of the fundamental models that influence the worlds of blogging, marketing, and commerce.

Great! Next, complete checkout for full access to irevuo.
Welcome back! You've successfully signed in.
You've successfully subscribed to irevuo.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.