Understanding Hyperniche Blogs
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11 min read
We now live in a world of constant information overload. Content creators are sharing millions and millions of articles, podcasts,…
Email Branding 101
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3 min read
Email branding creates an aesthetic, a voice, and an emotional connection that your subscribers will learn to trust. When you…
Choosing the Perfect Name and Domain for Your Blog
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23 min read
It’s estimated that there are almost half a billion blogs out there. It stands to reason therefore that it’…
Designing the Perfect About Page
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6 min read
From a branding perspective, your about page tells the story of your blog. If you get your about page right,…
101 Questions to Help You Find Your Niche and Become an Authority
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11 min read
You have a contribution to make. But figuring out your niche isn’t always easy. The following 101 questions are…
Did You Choose the Wrong Niche for Your Blog?
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4 min read
Admit it. You’ve asked yourself this question at least once since you launched your blog. Perhaps you ask yourself…
Figuring Out Your Blog's Ideal Reader
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23 min read
The “best” way to miss a target is to place yourself with your back against it. In other words, you…
The Importance of a Clearly Defined Niche for Your Blog
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12 min read
Many years ago, before the internet and globalization, if you needed a lawyer, you went to one of the lawyers…
How to Use Ikigai to Figure Out Your Blog’s Niche
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9 min read
Figuring out what to blog about is one of the most difficult parts of starting a blog - it seems…