Understanding Book Design
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24 min read
In writing, form serves function. And books, which are a form of technology (albeit one we take for granted because…
The 4 Ps of Marketing a Self-Published Book
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13 min read
The 4 Ps of marketing is a simple framework you can use to control and optimize the essential factors of…
Marketing a Self-Published Book: The Why, the What, and the How
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43 min read
Chances are good that you're facing an all-too-common dilemma: how to “crack the code” of marketing and generate new growth…