The Basics of Email Marketing for Indie Writers
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24 min read
Building a mailing list is literally the first marketing decision any author should make. This is because the mailing list…
The Basics of Designing a Book
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33 min read
In writing, form serves function. And books, which are a form of technology (albeit one we take for granted because…
How Much Does it Cost to Self-Publish a Book?
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6 min read
How much are you willing to pay? Okay, all jokes aside, “how much” depends on a lot of factors such…
Book Marketing Timeline
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22 min read
Marketing a book is often a time and energy-consuming process that has to take into account two aspects: Tell a…
The Perfect Book Title
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13 min read
Shockingly, there’s little useful guidance out there about book titling. What advice exists is usually of little help. It's…
Understanding Book Publishing Channels
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16 min read
The publishing landscape has changed a lot over the past decade or so, which might confuse a lot of aspiring…
The 4 Ps of Marketing a Self-Published Book
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9 min read
The 4 Ps of marketing is a simple framework you can use to control and optimize the essential factors of…
Should You Self-Publish? These Questions Will Help You Decide
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9 min read
So, you have a finished manuscript, and now you’re ready to share it with as many readers as possible.…
The Basics of Marketing and Selling a Self-Published Book
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28 min read
So, you've just published a book. Congratulations! Now, what? Now, you need to figure out a strategy to get it…
Self-Publishing Tips From an Old Interview With David Gaughran
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6 min read
Almost a decade ago I interviewed David Gaughran, a name that surely stands out from the crowd through the sheer…