Everything you write, from a tweet to a 10,000-word essay, needs to pass the 4 Cs:
Is it clear?
Is it concise?
Is it compelling?
Is it credible?
As far as unconventional content creation formulas go, the 4C’s acts more like a series of content creation principles, but it does provide one with a basic framework for writing articles that genuinely benefit the reader, especially since your article has to be “credible.”
And I believe this is the keyword for this formula: trust.
The 4 C’s enable you to write articles with the clear goal of earning a reader’s trust:
- Clear articles help readers build an easy-to-follow mental map.
- Concise writing shows that the blogger respects their time.
- Compelling articles overcome objections and reduce friction.
- Credible writing provides proof, research, and data that can help readers internalize the importance of taking action.
