If there's one thing you are going to have to learn, over and over again, as you embark on your self-publishing journey, it is this:
Language is the power of the book sale.
The words you use t0 write your author bio matter. The words you use for your book title, subtitle, and even your social media handles.
It is words that make perfect strangers from half a world away fall in love with your book before you even publish it.
And, whether you like it or not, the words you use for your book's description matter. More than you know.
That's why today I am going to share with you a rather unconventional approach to writing book descriptions: by deploying one of the most popular copywriting formulas.
If you want to persuade potential readers to purchase your book, your description needs to pass the 4 Cs:
Is it clear?
Is it concise?
Is it compelling?
Is it credible?
As far as copywriting formulas go, the 4C’s acts more like a series of principles, but they also provide a basic framework for writing book descriptions that genuinely benefit the reader, especially since your description has to be “credible.”
And I believe this is the keyword for this formula: trust.
The 4 C’s enable you to write book descriptions with the clear goal of earning a reader’s trust:
- Clear writing helps readers build an easy-to-follow mental map.
- Concise writing shows that the author respects their time.
- Compelling writing overcomes objections and reduce friction.
- Credible writing provides proof that the book is worth reading.