The 4 Ps of Marketing a Self-Published Book

The 4 Ps of marketing is a simple framework you can use to control and optimize the essential factors of marketing a self-published book.

There are four main components:

• product (what you sell)
• price (how much you sell it for)
• place (where you sell it)
• promotion (how you get customers)

By deploying the 4Ps Framework, you’ll learn how to connect each of these aspects into a coherent marketing strategy to effectively promote and sell your self-published book in four simple steps:

1. Understand the book you're selling
2. Decide on a price
3. Choose a place to sell your book
4. Create a promotion strategy

Let's get started.