Sending the right email to the right person at the right time is discussed frequently in email marketing. It’s a major theme because why wouldn’t we want to send the right email to the right person at the right time?
When you send the right email, you provide the most value to them. In turn, this will help you develop your relationship with them, build trust, and continually delight them.
At its core, sending great emails is about being human and helpful, but it’s not always easy to send the right email every time you press send because not all of your leads and customers are the same.
With all of these contacts at different stages of the journey and in different conversations with you, it isn't always easy to send the right email every single time you hit send.