What is the first thing you notice when browsing a blog's front page?
What grabs your attention when reading news articles? What makes you want to click on a link?
Yes, headlines are that important. They act as a hook that attracts our readers, gets them to click on our articles, and give our words a bit of time and attention.
Yet, most bloggers work hard on a post, and only before they hit that "Publish" button do they stop for a while to think about their article's title.
It's not how this works.
First the headline, then everything else.
Because a bad or even generic headline means your article is doomed to go largely unread.
What makes a great headline?
An irresistible headline should:
- Provide some sense of what your post is about to the reader
- Elicit curiosity as to what benefit your article will provide
- Convey the idea that this post is somehow unique
- Urge the reader to read the post RIGHT HERE, RIGHT NOW.
Ask yourself these questions before you write your headline:
- Does your headline make it clear to the reader as to what's in it for them if they read the post?
- What could you add to make your headline more intriguing and believable?
- Does your headline trigger a strong, actionable emotion?
Some even say that you should spend half of the entire time it takes to write a blog post on the headline. So, if you have a blog post that is really important to you, one that you really want people to read, you should obsess over your article's title.
It takes work and focus, but the effort will ensure that as many people as possible read your posts.