The Basics of Designing a Content Strategy

Apr 13, 2022 17 min read
The Basics of Designing a Content Strategy

The vast majority of bloggers struggle to create content, struggle with consistency because they have no clear vision of where their blog is headed, and what type of content they should be sharing in order to get there.

A few things to keep in mind:

  1. It’s far more important to be consistent than it is to publish frequently.
  2. It’s far more important to publish less than your maximum creative output than it is to be consistent.
  3. The most important aspect is to aim for quality.

These three aspects will influence the way you develop your content strategy, namely, you will find yourself aiming for a consistent yet far lower number of published articles per month.

This is the goal. To consistently produce quality content that slowly flows towards an ultimate resource about your blog’s main topics.

  • Start with 3–4 main topics within your niche. These form the basis of most of your content.
  • Develop ideas within these topics.
  • Work on additional topics that might be related to your main niche, as part of your unique selling proposition.

As an example, let’s say you have a blog about art.

Main topics could be:

  • Visual Art (paintings, drawings, etc.)
  • Books
  • Music
  • Movies

Within the topic of books, you can write different types of content:

  • Book reviews
  • Author interviews
  • Tips and tricks on how to write, market, and sell a book
  • Industry-related news

And this is barely scratching the surface, of course. Within each topic, there are multiple subtopics, which can have subtopics of their own. Then you can use each topic to come up with different ideas for articles and blog posts.

If we were to use the same art blog as an example, we can have a map that would go like this: books — marketing a book — promoting a book on social media— promoting a book on Facebook — 9 Ways to Promote Your Book on Facebook.

It’s important to go through this process as it allows you to:

  1. create a proper content strategy and content calendar
  2. create a web of content across your blog (interlinking relevant content and suggesting related posts to your readers)
  3. build a portfolio of work that keeps in line with your blog’s mission
  4. use the content you create for additional products/services (you can create an e-course or an e-book and use your content as a framework for both).
Great! Next, complete checkout for full access to irevuo.
Welcome back! You've successfully signed in.
You've successfully subscribed to irevuo.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.