The Basics of Designing an Email Marketing Strategy

Apr 12, 2022 9 min read
The Basics of Designing an Email Marketing Strategy

Building an effective email marketing strategy means adding three important pillars to your email marketing tool belt.

And as you implement your email strategy, keep these top of mind, as they’re the context and lens through which you should view all the information you learn about email.

The three pillars you need to build an effective email marketing strategy are:

Let’s take a closer look at each of these.

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