The first email was sent by Ray Tomlinson in the 1970’s, and it’s been in popular use for decades now. In terms of online marketing platforms, email is old news. In the age of Facebook, Twitter, Instagram, email is practically a dinosaur.
With social media being all the hype these days, many bloggers go and find their online fame on places like Instagram and Facebook. Though it’s true that these platforms are great to build a following, they also come with a lot of risks. Facebook algorithm change? Instagram inactive user clean-up? Tweets aren't going out? Say bye-bye to your impressive reach.
The way to build relationships that can overcome a roadblock or two is to communicate via email marketing. Collecting followers using an email list makes sure you get to talk to them directly and whenever you want—without any third-party control.
Email marketing will help your blog gain more popularity by attracting new visitors and engage existing fans.
But “doing email marketing” is not as easy as it may seem, it’s not as simple as quickly drafting a message and hitting the “send” button. You have to build a healthy email list, make sure you’re complying with email regulations, and segment your contacts so you’re delivering the right messages to the right people, at the right time and so much more.
This is why having a clear email marketing strategy will help you keep your email marketing on target.