The GROW Model: A Simple 4-Step Process to Help You Grow Your Blog

Apr 12, 2022 3 min read
The GROW Model: A Simple 4-Step Process to Help You Grow Your Blog

Developed by Sir John Whitmore in the 1980s, the GROW model has been essential to countless business coaches around the world, and today we’re going to use it as a framework for blogging success.

Goal – What Does Success Look Like for You?

Setting a goal seems like a basic thing to do, but it’s not as easy as it seems.

Fail this first step, and you will feel uninspired, restless, and even want to give up.

A few things to keep in mind as you determine your goal:

1. What is your blog’s mission?

What are you trying to achieve, who are you trying to help? Who is your ideal reader and how do you plan to add value to them? If you were to help them go from point A to point B, what would those points be?

2. Your goal closely resembles your blog’s vision.

Your vision is exactly what is going to happen once you’ve managed to help all your readers overcome their objections and fears and go from point A to point B.

3. You have to be S.M.A.R.T. about the goal you set.

To ensure that your goal is achievable, it has to be:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

4. You have to clearly understand the ecosystem around your blog’s main niche.

This means that you have to do at least a bit of research, so you can better understand what metrics to set.

As an example, don’t set a goal to grow your audience to more readers than the total number of followers of the most popular blog within your niche.

Now that you’ve set a goal, it’s time for the next stage...

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