The modern reader is complicated — and fascinating. They don't merely want you to provide them value; they want you to actively and genuinely pursue building a relationship with them. They want to be engaged with, not persuaded. They want to feel like you're invested in their success. They're smart enough to understand that you are not a saint, but they could never trust a sinner.
At the same time, the modern reader is kind of busy... and kind of lazy.
Most blogging niches are both overcrowded and ultra-saturated. The most lucrative of them are also ultra-competitive.
In other words, there are more bloggers than ever, publishing more content than ever, with a small percentage of them providing readers with all the high-quality content they'll ever need.