Understanding Backlinks and Link Building for SEO

Apr 13, 2022 11 min read
Understanding Backlinks and Link Building for SEO

While keyword research and content optimization form the foundation of search engine optimization, link building is an often underrated factor that influences how well your content ranks on search engines.

A backlink is a link from one page to another. If page A links to page B, we say that page B has a backlink from page A.

Backlinks are one of the most important ranking signals. There’s a direct correlation between the quantity and quality of backlinks and rankings.

Backlinks have been a very influential factor of search engine algorithms since the very beginning.

They work as academic citations. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy.

Great! Next, complete checkout for full access to irevuo.
Welcome back! You've successfully signed in.
You've successfully subscribed to irevuo.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.