Understanding Book Publishing Channels

Apr 12, 2022 16 min read
Understanding Book Publishing Channels

The publishing landscape has changed a lot over the past decade or so, which might confuse a lot of aspiring writers.

That's why this tutorial aims to offer you the information you need and answer questions like:

  • How does the book-publishing business work?
  • What are the most important things to know?
  • What is “self-publishing?”
  • What is “traditional publishing?”
  • What is the difference and why does it matter?
  • Should I self-publish or traditionally publish my book?
  • How do I get a traditional publishing deal?
  • How do I evaluate traditional publishers?
  • What is professional vs. amateur in publishing, and why does that matter?

The book-publishing landscape can be very confusing. This is for many reasons, but the most relevant to you is that the business of book publishing has changed dramatically over the past decade, and most of the advice people give is dated and wrong.

Furthermore, most of the guides to book publishing are geared toward professional writers, novelists, or hobbyists. Entrepreneurs, business owners, executives, and other professionals who are writing business and personal development books should look at book publishing through a completely different lens than professional writers.

This guide will examine the three book-publishing options commonly available, explain the pros and cons of each, and help you understand exactly which one you should pursue.

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