Understanding Email Marketing Segmentation

Apr 12, 2022 4 min read
Understanding Email Marketing Segmentation

One of the best compliments you can get from someone in your list after you send an email is this:

“I felt like you created this just for me.”

If this is the type of feedback you’re getting, awesome job! You understand your audience; you hit a “trigger point” that connects on an emotional level, and you’re likely to have that person follow through on your call-to-action.

However, generating this type of response from the majority of your list can be a huge challenge. Because email is so personal, it’s difficult to share a message that’s universal to your entire audience.

If your email seems out of place, you risk unsubscribes or long-term inactive emails from those who just aren’t feeling it.

By building a segmentation strategy, you’ll feel confident every time you press send. You’ll have the foundation to make sure you are always sending the right message to the right person at the right time.

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