Understanding Book Publishing Channels

Understanding Book Publishing Channels

The publishing landscape has changed a lot over the past decade or so, which might confuse a lot of aspiring writers.

While our goal is to help writers self-publish, we must agree that there are situations in which pursuing a traditional deal is the better option.

That's why this tutorial aims to offer you the information you need and answer questions like:

  • How does the book-publishing business work?
  • What are the most important things to know?
  • What is “self-publishing?”
  • What is “traditional publishing?”
  • What is the difference and why does it matter?
  • Should I self-publish or traditionally publish my book?
  • How do I get a traditional publishing deal?
  • How do I evaluate traditional publishers?
  • What is professional vs. amateur in publishing, and why does that matter?

The book-publishing landscape can be very confusing. This is for many reasons, but the most relevant to you is that the business of book publishing has changed dramatically over the past decade, and most of the advice people give is dated and wrong.

Furthermore, most of the guides to book publishing are geared toward professional writers, novelists, or hobbyists. Entrepreneurs, business owners, executives, and other professionals who are writing business and personal development books should look at book publishing through a completely different lens than professional writers.

This guide will examine the three book-publishing options commonly available, explain the pros and cons of each, and help you understand exactly which one you should pursue.

The first thing you have to understand is that there are two major publishing models: traditional publishing and self-publishing. I’ll dive deeper into each publishing option, what the basic facts are, and the questions you need to ask for each, so you can decide which one to use.

There is also a third option, called hybrid publishing. In my opinion, hybrid is by far the worst of the three options, and we will briefly cover it at the end of this guide.

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